Father & Son Importers · 40+ Family Estates Since 2016

Six clean Italian reds. We stood in every cellar they came from.

No added sugar, coloring, or flavor additives. Bought at the source, shipped to your door. Free shipping · $19.83 a bottle · Ships in 24-48 hours 6 Clean Italian Reds bundle, The Simple Wine
Zero additives $19.83 a bottle Direct from the families who made them
Malkhaz Gorgisheli with Antonio and Giuseppe at their estate Malkhaz with Antonio and Giuseppe at their estate in Puglia.
Direct Import, Personal Relationships

We didn't read about these wines. We stood in the cellars.

The Simple Wine is a father-and-son import company. Since 2016 we have built direct relationships with more than 40 small family estates across Italy and France. No brokers, no distributors, no bottles chosen from a catalog.

Malkhaz tastes from the tank with the winemaker before a single case goes on a container. If a wine needs additives to be likable, it never makes the list.

The case, bottle by bottle

A bold southern red, a classic Chianti, two organic Veneto reds, and two elegant Piemonte reds.

Primitivo Puglia IGT, Masseria Lavolpe
1 of 6 Puglia

Primitivo IGT · Masseria Lavolpe

The crowd-pleaser. Ripe plum, morello cherry, violet, smooth finish.

Gonfalone Chianti DOCG, Trambusti
2 of 6 Tuscany

Gonfalone Chianti DOCG · Trambusti

Classic Sangiovese. Bright cherry, gentle spice. Pasta's best friend.

Cabernet Franc DOC Venezia, Dissegna Organic
3 of 6 Veneto · Certified Organic

Cabernet Franc DOC · Dissegna

Fresh red fruit with the herbal edge that makes Cab Franc a food grape.

Pinot Nero IGT Veneto, Dissegna Organic
4 of 6 Veneto · Certified Organic

Pinot Nero IGT · Dissegna

The lightest of the six. Plum, cherry, violet, silky texture.

Nebbiolo d'Alba DOC, Antica Cascina dei Conti di Roero
5 of 6 Piemonte

Nebbiolo d'Alba DOC · Antica Cascina

The grape behind Barolo, minus the price and the ten-year wait. Violets, fresh cherry, fine tannin.

Langhe DOC Dolcetto, Piani Alti
6 of 6 Piemonte

Langhe Dolcetto DOC · Piani Alti

Bright red fruit, the classic little almond note. A Tuesday-night pour in Piemonte.

The Math
$119
six bottles · $19.83 each · free shipping

In a good wine shop, family-estate bottles like these run $28 to $38 once a distributor and a retailer each take a cut. We buy from the family and ship it ourselves.

Small estates, small quantities. Fewer than 35 six-packs in the warehouse.

What we mean by clean

Most supermarket wine is an industrial product: coloring agents for consistency, added sugar for body, flavor additives for scale. These six are made the old way.

Zero additives

No added sugar, coloring agents, or flavor additives. Grapes, fermentation, and the cellar's patience.

Organic and minimal-intervention farming

Small vineyards farmed by the families who own them. This is how they have always worked, not a marketing layer.

Estate to your door

We buy directly from the winemaker and ship it ourselves. No distributor, no warehouse years, no catalog buying.

Free shipping, fast

Most orders ship within 24-48 business hours. Adult signature required on delivery.

Our guarantee

If something arrives damaged, flawed, or not right, email us and we will make it right.

Picked by people

Selected by us, not an algorithm. Vintages may vary; substitutions are equal or higher value.

Restock the everyday shelf with the real thing.

Six clean Italian reds · $119 · free shipping $19.83 a bottle · ships in 24-48 hours