Father-Son Direct Importers

Real Wine from Europe.
No Additives. Minimal Intervention.

We visit 100+ wineries to find one worth importing. Small family estates, organic farming, traditional winemaking. The way wine should be.

Try Our 6 Clean Italian Reds
⭐ 4.8/5 from 1,200+ reviews • 50,000+ bottles shipped
Hero image
No Additives
No Additives
20+ Family Estates
20+ Family Estates
Directly From Europe
Directly From Europe
Low Sulfites
Low Sulfites
The Problem

Most American Wine Contains 76 Hidden Additives

Mega Purple for color. Sugar for sweetness. Oak chips for flavor. These shortcuts help large producers hit volume and consistency, not character. The result is wine that tastes flat, forgettable, and engineered. Many people recognize the tradeoff later. The bottle isn’t memorable, and the after-effect tends to linger longer than the experience itself. It’s not something most people think about. Until they drink wine made a different way.
76
Additives allowed in US wine
94%
Wineries we reject
20+
Family estate
Our Approach

Wine the Way It’s Made in Europe

We’re a father-son team who travel to small family estates across Italy, France, and Spain. We only import from producers who farm organically and refuse shortcuts.
Zero Additives
Zero Additives
No added sugar, no Mega Purple, no artificial flavor additives.
Traditional Methods
Traditional Methods
Wild fermentation, hand harvesting, minimal intervention.
Family Producers
Family Producers
Multi-generational estates, not corporate factory farms.

Simple to Get Started

1
Choose Your Pack
Start with our best-selling 6-bottle sampler. Reds, whites, or mixed — whatever fits your taste.
2
We Ship Direct
Your wines arrive in 3–5 days, carefully packed. Free shipping on orders over $199.
3
Taste the Difference
Enjoy wine that’s made with fewer additives, traditional methods, and real grapes.
WHAT CUSTOMERS SAY

Join 12,000+ Happy Wine Lovers

Personal Wine Selection
★★★★★
““George provided me with an excellent selection of wines. Got it for my family. Everybody loved it. We had a great time. Made for a great dinner.””
— Andy Walker
Great Thanksgiving
★★★★★
““Primitivo di Manduria “1” UNO was enjoyed on Thanksgiving! It paired great with all of the rich food. I will definitely being ordering more.””
— Marco Prokop
Grapes of Nero di Troia
★★★★★
“I tried the indigenous grape Nero di Troia when in the region of Puglia, Italy. It is a beautiful deep bodied grape that is fruity and very smooth.”
— Jennifer K. Chicago

Best Seller

6 Clean Italian Reds

$119.90 $139.00
Save $19.10
sale
Just $19.98 per bottle. Free shipping included

    Our most popular intro pack. Six different styles from family estates.

  • Organic vineyards, less sulfites
  • No additives. Just real grapes and traditional winemaking
  • Includes Nebbiolo, Sangiovese, Barbera + more
  • Free Shipping Included
One-time purchase
$119.90
Never Run Out
$119.90
Delivery frequency
Free shipping always
Skip or cancel anytime
Pause whenever you want

Ships within 48 hours · Arrives in 3-6 days

100% Satisfaction Guarantee. Don’t love it? We’ll make it right.

Common Questions

Many people tell us they prefer wines made by traditional methods with fewer additives.

Large-scale wines are often heavily processed to standardize taste, while our producers focus on balance, fermentation, and minimal intervention.

Everyone’s body is different, and individual experiences vary.

Small estates. No additives. Organic farming. Better fruit. Better wine.

Orders ship within 48 hours. Free shipping over $199.

If you don't love a wine, contact us within 14 days and we'll make it right. We've shipped 50,000+ bottles with less than 1% issue

Ready to Taste the Difference?

Join 12,000+ wine lovers who’ve made the switch to real wine.

Shop Best Sellers

© 2026 The Simple Wine. Must be 21+ to purchase. Please drink responsibly.