Wine Worth
Talking About.
Four times a year, I curate 6 bottles from family estates I've personally visited across Italy and France. You trust my taste. I deliver wines worth talking about.
6 Bottles Quarterly
Hand-selected from family estates
Our Philosophy
Most Wine Clubs Let You Choose.
That's the Problem.
If you knew which wines to pick, you wouldn't need a club. You'd just buy them. The whole point is to discover bottles you'd never find on your own—wines from multi-generational estates that don't advertise, don't show up on grocery shelves, and only export to importers they trust.
I've spent 10+ years building relationships with these families. I taste hundreds of bottles each quarter and pick six that deserve to be in your glass. You trust me. I deliver.
— George, The Simple Wine
How It Works
Join
Pick your tier based on your budget and how adventurous you want to get.
I Curate
I taste, select, and secure exclusive allocations from estates I've personally visited.
Ships Quarterly
Your box arrives at your door four times per year, packed with care.
Discover
Unbox wines that expand your palate—complete with tasting notes and producer stories.
Every Quarterly Box
What's Inside
Each shipment is designed to make you feel like you're sitting in a winery cellar, learning from someone who's been there.
6 Hand-Selected Bottles
A mix of reds and whites curated to the season. No filler bottles—every wine earns its spot.
Detailed Tasting Notes
Real context on each wine: what to expect, when to open, and what to pair it with.
Quarterly Video Breakdown
I walk you through the box, the producers, and why I chose each bottle. It's like tasting together.
Zero Additives Guarantee
Every producer we work with uses organic practices. No headaches. No mystery ingredients.
Your quarterly discovery awaits
Membership Tiers
Choose Your Level
All tiers ship quarterly. Pick based on your budget and taste for adventure.
The Foundation
The essential experience. Six bottles of exceptional, everyday-drinking wines from producers I trust completely.
$25 per bottle · Ships every 3 months
- 6 curated bottles per quarter
- Detailed tasting notes & pairing guide
- Quarterly unboxing video
- Zero additives guaranteed
- Cancel anytime
The Discovery
Limited production, harder-to-find wines from deeper vineyard relationships. Exclusive allocations you can't get anywhere else.
$50 per bottle · Ships every 3 months
- 6 rare, limited-production bottles
- Exclusive estate allocations
- In-depth tasting notes & producer stories
- Dedicated quarterly video breakdown
- Priority access to new releases
The Collector
Library wines, aged reserves, and single-vineyard rarities. For serious collectors who want museum-worthy bottles.
$100 per bottle · Ships every 3 months
- 6 cellar-worthy collectible bottles
- Library & aged reserve selections
- Direct winemaker access & virtual tastings
- Cellar management recommendations
- First access to all allocations
Seasonal Curation
What to Expect Each Quarter
I build every box around the season. Here's how the year unfolds.
Winter
Bold RedsBarolo, Brunello, structured Burgundy. Wines that warm you up and pair with hearty meals.
Spring
Fresh & BrightLighter reds, aromatic whites. Transitional wines for warming days and outdoor dinners.
Summer
Crisp WhitesChablis, Vermentino, mineral-driven whites. Refreshing wines for the heat.
Fall
Harvest WinesMedium-bodied reds, complex whites. Wines that bridge the seasons and celebrate the harvest.
Common Questions
Discovery is the whole point. I've spent years building relationships with producers you'd never find on your own—estates that don't advertise and barely export. If you're picking, you're limited to what you already know. Let me introduce you to what you don't.
Totally fair. Most boxes lean red anyway, but if you want all reds, just drop a note when you sign up and I'll make it work.
Quarterly—typically the first week of January, April, July, and October. You'll get a heads-up email with a 1-2 bottle teaser before each shipment goes out.
Yes. No contracts, no commitments. Cancel before your next quarter's billing date and you're out. Easy.
Annual prepay members get an additional bottle in each shipment—7 bottles instead of 6. That's a free bottle every quarter just for committing upfront.
Most clubs are algorithm-driven or let you pick your own—that's just a shopping cart with a subscription. I personally visit every estate. I taste everything. These are my relationships, my selections, my reputation on every bottle.
Ready to Trust a Curator?
Four times a year. Six bottles. Hand-selected from estates I've personally visited. No additives. No headaches. No choosing—just wine worth talking about.
Join The Wine Club